Fawazir Chevrolet taps into nostalgia by bringing back the iconic Ramadan riddle series from the 80s & 90s in a modernized and reimagined way.

In true Fawazir fashion, we serialized our campaign and released a weekly riddle that our viewers had to solve to unlock extra savings. Chevrolet went against industry norm by doing the unimaginable: A car campaign that doesn’t feature a single car. Instead, we let larger-than-life influencer Hamoody Bamby personify the characters of our hero cars on offer.